Making the green choice when creating collateral


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Making the green choice when creating collateral

It’s a nasty habit we’re all trying to break. The paper habit, that is. We’re all looking to trim our consumption, both at home, and on the job.

But in the marketing and communications world, sometimes it’s not that easy. We build websites and e-books, but sometimes the takeaway that makes the biggest impression is the one that comes printed on paper.

USGBC has worked diligently to curb its use of paper, moving to digital distribution (like our web-based reference guide), our email subscriptions and e-books. But when we do need to go the paper route, we follow some simple guidelines for making smarter decisions. Not only do these tweaks save trees, they also save money.

Paper specifications

We always select paper that’s 100% recycled, 100% post-consumer, and FSC-certified. Some paper products we’ve used for our favorite collateral pieces includes Enviro100 (Rolland), Mohawk Options (Mohawk), New Leaf Imagination 100, New Leaf Everest (New Leaf Paper), Environment PC 100 (Neenah Paper), 
Evergreen 100 PC (Fox River Paper Company), and Monadnock Astrolite PC 100 (Monadnock).

When project require heavier paper stock, we look for the highest available percentage of recycled post-consumer waste paper.

Ink specifications 

Don’t forget about the ink! Our standard ink must be at least 90% vegetable oil based with only trace amounts of metal content (2% or lower).

Printer specifications

When it comes to sourcing a print vendor, we go for those who are certified! We look for printers with FSC chain-of-custody certification, or SFI (Sustainable Forestry Initiative) certification. Vendors that operate off of the grid, like on wind power, and those that participate in a carbon offset program are always a top pick.

How is your organization being smart about paper usage? Let us know in the comments.

Originally published on USGBC.org

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