Using data to advance PR campaigns


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Using data to advance PR campaigns

At USGBC, the PR and Communications team uses data analytics and insights to continually improve our media relations and external outreach strategy. I recently spoke on this topic during a PR measurement webinar for PR News, one of the prominent PR trade organizations, and in a series of follow-up articles for the PR News industry newsletter.

These articles discuss the ways we leverage data and measurement to inform our stakeholder strategy and how data’s importance is already inherent in USGBC’s culture and through the LEED green building rating system.

In the January 23 issue, I talked about specific tools my team uses to capture metrics, as well as our efforts to share data creatively, such as through videos and newsletters. Read the issue.

Then, in the January 30 issue, we delve more into the technological changes in PR over the years and how they have provided an opportunity to evolve and explore using data to better target specific local markets. Read the issue.

Learn more about growing PR reach