Evolving LEED in Motion with Readymag


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Evolving LEED in Motion with Readymag

We’re always looking for new, dynamic and engaging ways to present information. So when we came across Readymag, we knew it was the ideal tool to help us evolve our signature LEED in Motion reports. Aside from it being awesome to look at and easy to navigate, it gave us the opportunity to expand beyond the printed page, allowing our reports to be more versatile and adaptable than ever before.

LIM Canada

LEED in Motion Canada

Readymag brings these reports to life, making them more interactive while also providing us with a greater opportunity to share new information about LEED projects and professionals. It combines the beauty of publishing with functional digital design, resulting in a beautiful interface that engages readers and allows the stories and information to shine. With an opportunity to link within the report, we can expand the reach even further, sharing the profiles of LEED professionals from our USGBC directory and other resources mentioned in the report. This makes for a LEED in Motion that extends beyond the printed page, allowing for an expanded view outside of what’s contained in the text.

Another bonus Readymag offers is the ability to showcase volumes, so when we have more information to share we can grow the report beyond just the first iteration. They’re also retina ready, making the stunning, high-resolution images of the featured LEED-certified buildings look almost as spectacular as they do in person. 

We’re excited to use Readymag for our LEED in Motion reports and beyond. Check out what we’ve created so far at readymag.com/usgbc.

The Greenbuild 2015 Dining Guide


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The Greenbuild 2015 Dining Guide

So you’re signed up to attend Greenbuild! Amazing news! Besides being able to take advantage of the award-winning events, education and programming that Greenbuild has to offer, you’ll also get to spend time in USGBC’s own hometown of Washington, DC.

If you’ve never been to Washington, DC before, you’re in for a treat! Not only does DC have a jaw-dropping number of free museums and monuments, it also has quite a food scene. In fact, it was named one of the most exciting restaurant cities on the East Coast by Travel + Leisure, with a slew of eateries specializing in every type of cuisine imaginable!

And with all of those long hours of expo hall and convention center walking, you’ll be pleased to know that you don’t have to go far to find good food. Most of our favorites are a few blocks from the convention center. Here are a few:

  1. Founding Farmers: We can’t make a list of top restaurants to visit while in DC attending Greenbuild without mentioning the obvious pick: Founding Farmers! Not only is this downtown restaurant LEED Gold, it also has some truly delicious food and drinks. Our pick: the grilled cheese and tomato soup!
  2. Anything owned by Jose Andres: There’s no shortage of restaurants in this category, and luckily, most of his famous establishments are a stone’s throw from the Greenbuild home base. Chose from any of his award-winning restaurants—Zatinya, Oyamel, China Chilcano or Jaleo—you can’t go wrong.
  3. Table: Just steps from the convention center, in the historic Shaw neighborhood, Table specializes in serving up seasonal and locally sourced ingredients in a notably shoebox-sized setting.
  4. Daikaya: A unique two-in-one eatery featuring ramen on the first floor and an izakaya upstairs. The quick-service ramen shop serves Sapporo-style ramen, while Japanese comfort food is served upstairs in a full service setting. Be prepared: Daikaya’s ramen is addicting!
  5. Restaurant Nora: The quintessential farm-to-table restaurant, this Dupont Circle landmark has been serving organic dishes since 1979. As America’s first certified organic restaurant (they earned this distinction in 1999), 95 percent of the products used at Restaurant Nora are from certified organic suppliers.

Bon appétit everyone!

Any of your favorites missing from the list? Let us know in the comments.

 

Perfecting Podcasts


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Perfecting Podcasts

USGBC has recently been focusing efforts on producing podcasts for all of you followers out there. We’re working extra hard to produce content that isn’t just focused on green building in general, but is really focused on the people behind our sustainability movement. I was able to take a minute to touch base with Rukesh Samarasekera who has been putting a lot of time and effort into our new podcast series: Changemakers@USGBC. Check out what he had to say below!

AH: Walk me through the steps of generating a podcast.

RS: At USGBC we have a multimedia team that talks through the vision for an individual podcast series. We want to make sure we’re clear on the overall intention so the team has a common understanding of why we’re creating it while giving individuals the autonomy to make it happen. Every series is different, but I can speak to the process of developing Changemakers@USGBC. It happened organically…I had an idea for a show, and was told to draft a proposal explaining the why, who, what, how, and when. Fortunately, we were looking to expand our multimedia to include podcasts, so the timing was just right. As a team we ideated and further refined the why, who, what, how, and when of the series.

AH: Why do we create them?

RS: We all have busy lives and podcasting allows you to listen on the go or while you’re doing something else. It doesn’t require your undivided attention. We often say, “Every story about green building is a story about people.” Changemakers@USGBC will go beyond the buildings and connect with the hearts and minds of the people behind the sustainability movement.

AH: What makes a good podcast?

RS: This is a tough one because everyone has their own definition of what’s “good.” I’m no podcasting pro but I can tell you what I like listening to. I like content that’s informs and inspires. I like it to be conversational. I like learning information that helps me make better life choices. If you could have at least two of these elements in a podcast I think it makes it good.

AH: What are some common mistakes when creating podcasts?

RS: We all make mistakes (and no experience is wasted if you learn from it) but instead of focusing on what not to do, here are seven things I try to do as much as possible:

  • Build support. Whether you’re working within an organization or creating a podcast on your own, you alone are not enough.
  • Test. Do you have enough battery power? Is all the equipment working? It’s always good to do a quick test.
  • Give yourself time, and track it. I’m definitely working on this. I know how long the interview is (it’s right on the recording), but how long did it take to book the interview? How long did it take to prepare (background research, constructing questions, setting up)? How long did it take to edit? How could you streamline the process? There are always exceptions but by tracking your time and being aware of how you could be more efficient, you’ll master your technique.
  • Plan. How many episodes are you going to release? How often? How many have you already recorded? Do you know who you would like to talk to? I’m not the best planner but this experience is making me think like one.
  • Make the person (or people) you’re talking to feel comfortable. Let him/her know how much you appreciate their time, be kind, and open with general questions.
  • Listen and allow the conversation to flow naturally. You may have a sheet of awesome questions, but you may not get to ask all of them. That’s okay. Pick a few you absolutely must ask. If you listen to what the person is actually saying you’ll be able to ask better questions and make the entire conversation more enjoyable.
  • Be “on.” What does that actually mean? From the moment you say hello, your job is to be confident, enthusiastic, and present. If you’re not conducting the interview in person make sure you’re in a space that won’t distract you.

AH: Why not just write an article recapping events or quotes from people?

RS: The human voice is like a fingerprint, it is unique and a window into a person’s soul. Unlike an article, this platform not only allows us to talk about someone, but it allows them to express their own identity in a way print alone cannot.

I think that one of the best things Rukesh brought up is “I like content that’s informs and inspires.” At USGBC I believe we are striving to constantly create content that informs and inspires our viewers, followers, and listeners.

Tune in to #USGBC’s new #podcast series: #ChangemakersUSGBC; we go beyond just #buildings. New episodes will be posted weekly. We’d love to know what you think. Leave a comment below or use #ChangemakersUSGBC on social media.

USGBC STUDIO : Back for the First Time


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USGBC STUDIO : Back for the First Time

Ahoy, it is us. The “elusive” marketing team. Way yonder on the 5th floor, “other side of the elevators.” We’d call it the Bat Cave, but let’s be honest, we save more days than Batman. It is truly an honor to be here and with great dignity assume the charge of developing and implementing USGBC’s brand. We’ve decided to give our team a name. Since “The Almighty Creators” is taken, we are going with USGBC STUDIO. Not quite as celestially romp-kicking, but it has a ring to it.

USGBC STUDIO offers hands-on involvement in every aspect of developing your project. Our team specializes in branding, collateral marketing, illustration, digital media, copywriting, and good ol’ creative advice. This is where it all goes down and the gang’s all here. Get to know the marketing team. While you’re at it, check out what inspires us and browse some of our recent work.