Seeing green: Creating captivating digital content to reduce your environmental impact


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Seeing green: Creating captivating digital content to reduce your environmental impact

Just as architects and builders are moving toward more sustainable materials to create environmentally-friendly living and work spaces, graphic designers are progressively finding ways to make their work more impactful by hitting the triple bottom line.

Printing with low-VOC or soy inks and choosing production vendors who use renewable energy are just a few of the many small changes that make a huge difference.

Finding new ways to make compelling, purposeful and environmentally-conscious products reach a broader audience while maintaining optimum functionality is a welcomed challenge and begs the questions:

  • If “making the world a better place” was a party, how would the invitations look?
  • If Mother Earth will be the keynote speaker at a conference, what would be in her SWAG bag? Imagine.

With sustainability as the primary goal, the push to create more visually captivating digital information is stronger than ever before.

The Internet doesn’t need paper, ink, or bioplastics that run the risk of being thrown in the wrong waste bin. Not that beautifully packaged takeaways aren’t totally cool when reusable and made of at least 80% post-consumer content, but digital collateral is quickly at your fingertips. The impact is measurable.

Pearls of sustainable wisdom and advocacy are easily sharable with your network of friends, neighbors and colleagues with the tap of a button. It’s always with you… And who doesn’t want proof of their contribution to saving the environment on their phone next to their favorite selfie app or e-book?

Originally published on USGBC.org

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