Design Cheat Sheet


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Design Cheat Sheet

As a department, we’re always trying to make it easy to approach us and work with us. And because we’re involved in projects across our entire organization, it means we get to work with a lot of different people.

We always want to make sure that we’re all on the same page, so sometimes we create helpful tips and tools for our colleagues to reference. One thing that’s tough is making sure everyone understands design terms. What do you call this project? What do you call this image? How do I know what kind of timeline to expect? Below is a quick list we’ve put together explaining some of our most commonly used terms in our department!

  • Slide Deck: A group of slides that share a common theme. (Keynote, PowerPoint, or PDF)
  • Slide: A singular element for insertion into an existing Keynote, PowerPoint, or PDF presentation.
  • One-pager: An easy-to-read, one-page document used to give an overview of a subject.
  • Infographic: An illustration designed to make data and statistics easily understandable at a glance. Infographics quickly communicate a message, simplify the presentation of large amounts of data, show data patterns and relationships, and highlight changes in variables over time.
  • Data Visualization: Numerical or abstract data illustrated to aid in understanding the meaning of data; compares quantitative data. (ex: graphs + charts)
  • Template: A file used as a guide to make other similar documents.
  • Article Feature Image: A visual representation of the article content. (670 x 308 px)
  • Hi-res Image:  At least 300 dpi, but keep in mind size of the final project when selecting Images. A good rule of thumb is to aim for over 1,000 px by 1,000 px if possible.
  • Image Permissions: Images pulled from the web cannot always be used for print or digital documents. It’s best to leave image finding up to us, but we always appreciate examples of what you’re looking for!
  • Logo: A simple, but strong graphic symbol that complements an aspect of a business/product or service, sometimes combined with a wordmark
  • Wordmark:  A text treatment with unique typographic elements. The representation of the word essentially becomes a symbol of the program/entity.

Within our department, we’re using these words everyday to describe current and future projects. But it’s important that everyone understands what’s going on. So we like to ensure that we’re all on the same page! Do you have any cheat sheets you share around the office to help your colleagues out?

Want to reference these terms in the future? Download our design cheat sheet.

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