How We Create Digital Content from Print

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How We Create Digital Content from Print

Let’s backtrack a bit and recap why providing content digitally is so important: Digital content has a sustainable and measurable impact. The information is always in our back pockets via our mobile devices. Who wouldn’t want that type of exposure and access?

A message has the potential to transcend time and space! Ok, maybe that was dramatic, but you understand. lol

We have had the pleasure and opportunity to create the LEED in Motion report series. Super awesome info on everything from LEED in retail to LEED’s impact on people and places, both domestically and internationally. This series was presented at conferences and events as colorfully-illustrated, saddle-stitched handfuls of informative goodness on recycled paper. People loved them… Loved them so much that one of the problems we’d face at these events is that we’d run out.

Uh oh. *insert suspense*

Now, we have all these people who wanted information that we could not supply in that format. I know, I know… our souls cried a little bit, too. What could we do??? Put it online! Give folks the same information in a more accessible format by achieving three main goals:

  • Make it mobile device ready: One tell-tale sign that we’ve arrived in The Future is that our mobile devices are pretty much extensions of ourselves. Devices are always on us: in our pockets, in our bags, and most often, in our hands. It has become imperative to always include some type of mobile strategy within any project deliverable, making sure pertinent information is also right there in consumers’ hands. So, making the LEED in Motion reports readily-available in any digital circumstance/event was a premier goal.
  • Be responsive: One of the great things about life is that we’re given choices. Among those choices is the option to choose our devices and how we access information. Well, we want to be ready no matter what choice you make. Our content needed to be flexible to accommodate whatever platform it is viewed upon. Choosing a platform that is able to shift and provide optimal viewing across devices—desktop, phone or tablet—is of utmost importance.
  • User-friendly content: Swipe. Swipe. Pinch. Swipe… This is how we talk to our main tools of global Internet access. It is with these gestures in mind that we have to re-create content that was once flipped page-by-page. Consuming large amounts of text via these tools is just not practical when on-the-go. With the new LEED in Motion reports, the content format has been improved for efficiency and easier consumption, finding the perfect balance between not-too-much and just enough. Lest we not forget the impact social media has on our lives. We need to be able to share things we’re excited about with the tap of a button, so including social integration is a must.

Keeping those goals at the forefront of our brainstorming, we were able to come up with some pretty sweet digital solutions, not just for our LEED in Motion report series, but our LEED collateral suite as well. Besides being more sustainable by eliminating the need for paper and ink, the biggest benefit is that digital information is measurable. We have the opportunity to gauge how effective our content is. We can know what really matters to you, the consumer, and tailor our information so that it both useful and informative for you.

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