Choosing a color palette is my faaaaaavorite part of a project. When it’s time to choose the appropriate colors, I need my options unadulterated and in my face. I need minimal bells and whistles, so that I can laser-focus on my color task.
My tool of choice: The app formally known as Adobe Kuler, Adobe Color CC.
Adobe has recently renamed this popular app, which over the years has evolved from a simple web-based tool to Adobe Color CC, a color theme generator fully integrated into Creative Cloud.
The app’s basic functionality hasn’t changed, but Color CC lets you play around with and save various color themes. Each theme is a set of five colors. When signed into Adobe, you can sort and store these themes online in case you need to come back to them, and you can also browse through the themes of other users for inspiration.
Adobe Color CC is available in various browsers and as a desktop version. Since Adobe Color is integrated into every Creative Cloud application, if you’re using the desktop version, you can export a color theme into any CC app… which is super efficient, because I never have to toggle outside of my project to create a new theme or refer back to my old ones. I love being able to export my themes as swatches to pass to whoever needs a quick color reference for a branded product.