For the past couple of years, we have made diligent efforts to put online a lot of the collateral that had previously been printed in large quantities, such as our LEED in Motion Reports and our LEED collateral suite. Here at USGBC Studio, we have outlined the importance of creating digital content to capture a broader audience and create a smaller carbon footprint. We’ve also explained how we translate our print content online. When it came down to designing our annual report, it was an opportune time to practice what we preach. We wanted something dynamic, friendly, trackable and of course, cute. ????
The 2014 report weaves in quotes and highlights from USGBC+, and reflects on 2014 as a time of historic growth and change. From the stately black-and-white photography to the friendly color palette, we strived to create a theme that was simple, elegant and pleasantly nostalgic.