Campaigns we love: #ILookLikeAnEngineer

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Campaigns we love: #ILookLikeAnEngineer

In the wake of International Women’s Day on March 8, we noticed a resurgence of the #ILookLikeAnEngineer campaign across Twitter. In fact, two USGBC Platinum member companies, Lendlease and Autodesk, took the opportunity to feature their women engineers across the company.

We build the buildings that transform the New York skyline #Lendlease #ILookLikeAnEngineer

— Lendlease (@LendLeaseGroup) March 17, 2016

Inspired by Int’l Women’s Day, let’s celebrate women in engineering this month with @Autodesk #Ilooklikeanengineer

— Impact Design Hub (@ImpactDesignHub) March 18, 2016

You may recall that in fall 2015, this campaign was somewhat accidentally created by Isis Wenger to raise awareness and break the gender stereotypes of the tech industry.

Early last year, Wenger appeared in an advertisement for her San Francisco-based employer, OneLogin. The backlash she experienced in public commentary for her physical appearance was alarming. “But she doesn’t ‘look like’ an engineer,” was the overwhelming consensus.

In an article for Medium, she chronicled her experience and challenged the public to fight the stigma associated with women in tech:

“This is what an engineer looks like…” She writes. “Do you feel passionately about helping spread awareness and increase tech diversity? Do you not fit the ‘cookie-cutter mold’ of what people believe engineers ‘should’ look like? If you answered yes to any of these questions, I invite you to help spread the word and help us redefine ‘what an engineer should look like’.”#iLookLikeAnEngineer

Since her August 2015 post, thousands of individuals, corporations and organizations, both nonprofit and for-profit, have participated in #ILookLikeAnEngineer. A group of female engineers were even able to crowdfund $50,000 to erect billboards in the Bay Area, like these:

Learn more about the movement and keep spreading the passionate work of those standing up against the social stigma of women in technology.

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