As part of the USGBC marketing and communications team, two to three people handle our social media marketing for USGBC, LEED, our GBCI family of brands and associated accounts like the Center for Green Schools. Across our social media platforms, they balance the needs of creating fun social engagement opportunities with sharing important announcements and keeping a consistent tone.
Here’s a quick roundup of some of the resources where they find inspiration:
Julia Pergolini, Social Media Manager
- I use Hootsuite’s services from time to time, which is originally how I became familiar with their blog. It’s one of the very few that I subscribe to with my regular work email, because I appreciate the content and find it useful for digital content knowledge well beyond the realm of its core services. Also, they offer free webinars galore! They’ve been around for a long time, and I think that counts for something.
- I’m a huge fan of the knowledge that TrackMaven features regularly on its blog. As a customer of TrackMaven’s analytic software, I trust them as a resource and value what they are about as a company. I subscribe to this blog in my email, but I also love visiting their website (something I can’t say about every company!).
- I’m new to Sprout Social, but am digging it already! Their design style is great, and visually appealing content is always a plus. They have excellent, relevant resources with digestible and creative delivery. They also look at social in broad contexts and include a lot of information specific to community and project management. I look forward to using their tools more often.
Sarah Stanley, Media and Communications Manager
- I like the Social Media Today blog—whether it’s an overview on a new feature released on Facebook or just a quick how-to guide on navigating a certain function, this website is a good down-and-dirty resource for getting a basic understanding of hot topics quickly. Another similar resource is Social Media Examiner.
- As the line between marketing and PR continues to blur, it’s important to expand the industry or trade publications you’re referencing. Sources like PRWeek and AdWeek are not only good for staying on top of what’s happening in the industry, but they also provide in-depth looks at current and recent campaigns. Seeing what others are doing can help spark ideas for how you might leverage social media to support your own goals.
- Follow the experts. Those who are leading social media efforts for brands should also be on your “must follow” radar on Twitter. Their insights, tips and work are powerful lessons. Try the aumcore list of thought leaders to get you started.