Feature image: Photo by Amanda Gann, courtesy of AIGA DC.
I’m so excited to finally share the news! Our TRUE Zero Waste Certification System branding package, designed by USGBC’s senior graphic designer, Nia Lindsey, was recognized by AIGA DC as one of the 50 best created in Washington, D.C., over the past two years. AIGA 50 honors design that makes an impact, and over 400 entries were submitted for the 2018 competition.
Many from our team were able to accept the award in person at the 15th biennial AIGA 50 Gala, where we rubbed shoulders with some of the top creatives in the area. View all the winning work from 2018.
TRUE Zero Waste is a program for businesses to define, pursue and achieve their zero waste goals, thereby reducing their impact on the natural environment and our collective health. With that in mind, the goal was to create a logo and brand that was innately simple and minimal, while at the same time flexible and adaptable. The final logo embodies a nontraditional, continuous cycle using bold, clean lines.