Brand recognition with LEED digital badges
- October 26, 2018
- Written by Apatton
- Community
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As with our LEED wordmark, USGBC is always looking for ways to help companies promote their LEED-certified and registered projects while still preserving the integrity of the LEED program logo and certification mark.
Although projects are able to use the LEED program logo once they have registered their project, and the LEED certification logo once their project has been certified, there hasn’t been a way to display their achievements on websites and other digital locations. We created these badges with an eye towards addressing that need.
Now, both registered and certified projects have several options for displaying LEED certifications and registrations on their websites, blogs, social channels and any other relevant digital areas, simultaneously allowing us to increase LEED brand recognition.
Sharing the legacy of LEED in ad campaigns
- October 19, 2018
- Written by Ashley Katz
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You’ve probably seen USGBC’s LEED print ad campaigns, which have been running in trade publications since fall 2016.
The iconic #FindyourLEED campaign has become a fan favorite, capturing the interest of LEED projects across the globe. Focused on helping to elevate the LEED green building rating system brand while simultaneously building brand awareness, this campaign communicates LEED’s flexibility, showcasing sustainability in both the classroom and home environment.
We’ve enjoyed seeing all the project teams who have proudly shared photos of their favorite LEED-certified schools, buildings, homes and neighborhoods on social media. At Greenbuild 2016, we distributed cutouts of the iconic leaves, and were amazed to see so much pink on our social media feeds (we also made printable leaves available for those who weren’t able to attend the show).
Because of its eye-catching design, the #FindyourLEED campaign has transitioned easily into display advertising, which has been running in tandem with our print ads.
Also in circulation since 2016 is our LEED legacy campaign. Aimed at green building professionals, consultants and building/property owners, this campaign features professionals on the job, encouraging them to leave their own legacy.
Check out our campaigns and share your feedback!