The next generation of LEED is here, and the USGBC Studio team is celebrating with a new advertising campaign. This required us to head to the drawing board and come up with a design that would showcase the new features that LEED 4.1 has to offer.
The series is meant to showcase LEED projects, and the message focuses on how LEED helps these projects deliver on their goals. Those goals include materials, performance, energy, health and human experience, interiors, carbon and simplicity.
We focused on combining color, typography and photography to create a dynamic ad layout that walks the viewer through the story. We want viewers to feel connected and inspired by these projects and how they have used LEED to create better spaces for occupants, the community and the environment.
The headlines are quick, the photos are energizing, and the call to action encourages you to seek out more information about LEED v4.1 on your own time. Overall, we wanted the ad campaign to inspire and motivate.
The photography comes from various project teams and offers a realistic look at current LEED projects. These project teams are the true leaders in green building.
Continue to follow us on Facebook, Twitter and Instagram to learn more about our new campaign. Let us know what you think of our new advertisements—and feel free to share your feedback in the comments below!