2019 marketing tips roundup
- December 12, 2019
- Written by Heather Benjamin
- Community
It’s been a busy year for all our communications, marketing and design folks at USGBC. Here’s a handy guide to our tips from 2019, broken down by category.
Tips for graphic designers
- Keeping up with graphic design trends
- USGBC’s new LEED v4.1 advertising campaign
- Designing the Greenbuild booth for a great attendee experience
Tips for social media teams
- Social media strategy for live events: Working on-site
- Social media strategy for live events: The planning stage
- Social media strategy for live events: Post-show reporting
Tips for digital and content marketers
- 3 ways quizzes can help your marketing
- How to edit your own writing
- Sourcing sustainable merchandise and vendors
- Articles that point users to existing resources
- How to enforce brand guidelines
- Top 5 takeaways from Digital Summit DC
- Top 2019 updates to the AP Stylebook
- Tracking your marketing impact with UTM codes
Tips for email marketers
- Create a personalized email experience through segmentation
- The dos and don’ts of email subject lines
Tips for web designers
- Case study: Redesigning the Greenbuild international website
- How different web browsers affect user experience