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Monthly Archives: December 2019

2019 marketing tips roundup


  • December 12, 2019
  • Written by Heather Benjamin
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2019 marketing tips roundup

It’s been a busy year for all our communications, marketing and design folks at USGBC. Here’s a handy guide to our tips from 2019, broken down by category.

Tips for graphic designers

  • Keeping up with graphic design trends
  • USGBC’s new LEED v4.1 advertising campaign
  • Designing the Greenbuild booth for a great attendee experience

Tips for social media teams

  • Social media strategy for live events: Working on-site
  • Social media strategy for live events: The planning stage
  • Social media strategy for live events: Post-show reporting

Tips for digital and content marketers

  • 3 ways quizzes can help your marketing
  • How to edit your own writing
  • Sourcing sustainable merchandise and vendors
  • Articles that point users to existing resources
  • How to enforce brand guidelines
  • Top 5 takeaways from Digital Summit DC
  • Top 2019 updates to the AP Stylebook
  • Tracking your marketing impact with UTM codes

Tips for email marketers

  • Create a personalized email experience through segmentation
  • The dos and don’ts of email subject lines

Tips for web designers

  • Case study: Redesigning the Greenbuild international website
  • How different web browsers affect user experience

What inspires us

  • Links we love: What the marketing team uses

Check out more articles on the USGBC Studio blog

Recent Posts

  • How to edit content for event promotion
  • USGBC brand refresh wins award
  • Studying for the LEED Green Associate exam
  • Customize your virtual meeting room with USGBC-themed background images
  • USGBC’s brand refresh: Creating new icons

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