USGBC brand refresh wins award


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USGBC brand refresh wins award

In February, USGBC launched a brand refresh to remain relevant and communicate how our organization is evolving. The refresh included a new font combination, clear usage guidelines for our formal USGBC seal, a staff wordmark and internal identity to unify colleagues, hand-illustrated iconography to set us apart in the industry, and a simplified color palette that communicates stability and loyalty.

Our social graphics really focused on reminding our audience that while we have a new look, we stand by the same mission.

We entered our brand refresh into Graphic Design USA’s (GDUSA) American Inhouse Design Awards competition and took home the award in the Branding + Identity Programs category! As a designer, it feels really great to have something received well from your internal team and colleagues, but it’s also so important to gain insight and feedback from the design community. USGBC’s project was selected from more than 6,000 entries. I am a big advocate for entering projects into competitions to see how you stack up next to winners, or other organizations with similar values.

We paired Benton Sans and Benton Modern Display together. Both typefaces feature organic shapes and subtle transitions of stroke width, which creates a less severe, humanist tone of voice.

GDUSA’s American Inhouse Design Awards are the original and premier showcase for outstanding work by in-house designers. These awards are an incredible example of how creative professionals who have a deep and intimate knowledge of institutional identity, culture and objectives are perfectly positioned to deliver effective and authentic communication. Working in-house, for a designer, can feel creatively limiting, but such designers have such a well-rounded understanding of their organization and brand, and that can be seen in award-winning work.

We developed a full set of hand-illustrated iconography to set our brand apart from others.

In-house designers are resilient, and I believe this showcase proves that. This award is an accomplishment for my whole team—a collaborative team working together to advance our organization’s goals every day.

In the Branding + Identity Programs category, we won next to other in-house groups like WebMD Health Services, Robert Half Global Creative, PenFed Credit Union Marketing, Navy Federal Credit Union, Nichols College and GAF/Creative Design Services. Check out all of the winners across all categories on GDUSA’s website.

See more about our winning brand refresh

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