Daily Workflow

Share this :   | | | |
Daily Workflow

As a marketing team, we spend a lot of our day generating content and preparing to deliver it to our audience. One of the ways we communicate with our audience is through our articles. This is a great way for us to produce content on a number of topics, and share informative articles that will touch everyone within our primary audience group. We want people to read, share and talk about our articles. With social networks becoming more and more visual, incorporating images into our posts has become a priority.

That’s where I come in.

Everyday I spend time designing and creating various images to accompany our articles. Adding images to article posts may seem tedious, and not worthwhile given all the high priority items that come across our desks everyday. But the right image can not only be a point of interest for your audience, it can add actual value to your post. There’s three pretty big reasons why pairing articles and images together is a crucial step in online communication:

  • Sharing: We want people to share this information. Social media posts that include images tend to have higher engagement levels than just plain text. It’s way more interesting to look at a graphic than to read a paragraph, right?
  • Total views: Articles that include images get 94% more total views than articles that are just text. 94%. Why wouldn’t you include images with that number?
  • Emotional connection: People say an image is worth a thousand words—they’re right! Pictures can convey emotions and meanings to people that writing sometimes cannot. Selecting an image that touches readers on an emotional level is always a good thing.

We also feel that adding images to our articles really keeps our brand consistent. Creating images that are specifically designed for each article topic allows us to keep our brand standards, while also adding value to the post.

While articles images may seem like a low priority item when it comes to marketing and communications, we think it’s a pretty important step when reaching out to our readers! Would you rather read an article with some visual interest, or stick to just plain text on your computer screen?


Why glass is better than plastic

Share this :   | | | |
Why glass is better than plastic

When Sunday rolls around the thing I dread the most is thinking about what I will pack for lunches for the upcoming week. It’s a lot of work and a lot of preparation. And the last thing I want to do at 7:00 am as I rush out the door is pull deli meat out of my fridge and slap it between two slices of bread. Yuck.

Well, there’s a solution. And not only does it make my life easier, it’s also healthier and better for our earth!



I recently started making salads for my lunch and transporting them in mason jars. I’m a little late to the game, to be honest. Apparently this trend took over Pinterest about 10 months ago. But despite my tardiness, I am still obsessed. This system is great for a couple different reasons:

  • The salads stay super fresh from Sunday-Friday! Not a joke. I literally build a salad for all five days of the week on Sunday evening. And my Friday salad tastes just as good as my Monday one! And when my alarm goes off at 7:00 am, I can grab my jar and go.

So while my jar full of vegetables in colorful layers may look a little strange in the fridge, it has it perks! It’s also forcing me to save a little money by not eating out. And who doesn’t want a little extra cash in their wallet?

Check out some of my go-to recipes below.

  Mason Jar Layered Salad Recipe 1

  • White beans, dark red kidney beans, chopped black olives, mixed with Balsamic Vinaigrette dressing
  • Cucumbers, chopped
  • Grape tomatoes, cut in half
  • Purple onion, diced
  • Hard boiled egg, cut in half
  • Feta cheese, crumbled
  • Craisins
  • Spinach

  Mason Jar Layered Salad Recipe 2

  • White beans, dark red kidney beans, mixed with Asian Sesame dressing
  • Green peas, steamed and chilled
  • Grape tomatoes, cut in half
  • Teriyaki chicken, chopped up
  • Matchstick carrots
  • Purple onion, diced
  • Sunflower seeds
  • Romaine lettuce, chopped


This post was originally posted on USGBC.org.